Customer Relationship Management (CRM) is the process by which a company communicates with its customers by means of a computerized system. A CRM program or software solution can be a very effective tool not only for enhanced customer service, but it can help you increase sales and customer loyalty.
One of the most powerful aspects of a Customer Relationship Management System is that is makes it easy for you to keep a regular line of communication open with your customers via an automated email feature. Also it helps you to sustain a “Drip Marketing” campaign with your customers; allowing you to make announcements that promote other services or products.
It is a proven fact that the customers you already have are more likely to buy from you than other prospects.
Benefits of a CRM Solution
Up-selling new products or services to current customers
Delivering email messages or a newsletters to your entire customer database
Tracking activity, shipping, trouble tickets, customer inquiries
Saving time by using an efficient and automated system to communicate
Enhancing customer loyalty by delivering excellent electronic customer service
There are many CRM products on the market that may fit your situation perfectly, and some companies require a custom CRM program due to the nature of their business.
If you would like more information on a CRM system that is right for you, please give us a call or request a proposal.