PPC (pay per click) has become a must for the serious internet marketer. So the quick answer is YES! PPC is an effective strategy. However, the long answer is yes, but… you need a well thought out strategy and analysis of the keywords and competition for those keywords to create a successful PPC campaign.
Before you just slap up some ads and start buying clicks, you have to determine some import factors, and here are just a few to think about:
What keywords do I want to purchase?
What are the average costs for those keywords?
How should my ads read?
How should my landing page present the offer?
What is a click worth to me and how does that to relate to my ROI?
When should I run my ads?
There are many more items to consider, but the fact is a successful campaign requires a well thought out plan and execution strategy that can be adjusted as more information is revealed from the initial clicks you purchase.
You can go it alone and learn from trial and error, but that can be very costly… or you can hire professionals that do this day in and day out to make sure you are getting the most for your advertising dollar.
WebChurn has a team of PPC professionals that can provide you with the plan and services to achieve your PPC objectives and spare you the costly time and guess work. Our PPC specialists have been running large campaigns for clients in many different industries since the very beginnings of this medium, and in today’s internet climate PPC is very necessary if you want to dominate your competition.
It used to be a very small percentage of internet traffic, but now PPC is gobbling up almost half of all internet searches. You could very well be on the top of the organic listings and still not get the click…
If you would like to learn more about PPC, contact us for a free consultation to explore your potential opportunity to nab some of that traffic away from your competitors.