Inner Page SEO

Inner Page Search Engine Optimization

Building Higher Search Engine Rankings; One Inner Page at a Time

Today’s fast-changing, ever-challenging, internet market often leaves companies scrambling to find the latest “fix” to boost their search engine rankings.  But just as in health and fitness, there is no magic pill.  As every good CEO knows, a company has to crawl before it can walk.  Building search engine rankings and organic traffic takes time and effort, and a good SEO strategist will be the first to tell you that many things feed into a websites organic search engine visibility, but the one thing that is often overlooked are the inner pages.

Inner Pages Need Search Engine Optimization Too!

Many people only think of their home page, but one of the best ways to increase internet presence is to give a little “face time” to your inner pages.  If you spent time making a page, it obviously is of value to your whole site.  The question is, have you bothered to get Google to notice that page?  Think of your whole site as a puzzle and each page is a piece of the puzzle. You took the time to make all the pieces of the puzzle, don’t you want Google to put them together?  Without proper Title Tags & Meta Data, your page is just another stranger to Google.

So, while you may be tempted to try some risky or black hat short cuts, for get about that… and take the time today to optimize your inner pages, you will be amazed at the results.

PPC is a must in today's Internet Marketing climate.

Is PPC (Pay Per Click) an effective marketing strategy?

PPC (pay per click) has become a must for the serious internet marketer. So the quick answer is YES! PPC is an effective strategy. However, the long answer is yes, but… you need a well thought out strategy and analysis of the keywords and competition for those keywords to create a successful PPC campaign.

Before you just slap up some ads and start buying clicks, you have to determine some import factors, and here are just a few to think about:

What keywords do I want to purchase?

What are the average costs for those keywords?

How should my ads read?

How should my landing page present the offer?

What is a click worth to me and how does that to relate to my ROI?

When should I run my ads?

There are many more items to consider, but the fact is a successful campaign requires a well thought out plan and execution strategy that can be adjusted as more information is revealed from the initial clicks you purchase.

You can go it alone and learn from trial and error, but that can be very costly… or you can hire professionals that do this day in and day out to make sure you are getting the most for your advertising dollar.

WebChurn has a team of PPC professionals that can provide you with the plan and services to achieve your PPC objectives and spare you the costly time and guess work. Our PPC specialists have been running large campaigns for clients in many different industries since the very beginnings of this medium, and in today’s internet climate PPC is very necessary if you want to dominate your competition.

It used to be a very small percentage of internet traffic, but now PPC is gobbling up almost half of all internet searches. You could very well be on the top of the organic listings and still not get the click…

If you would like to learn more about PPC, contact us for a free consultation to explore your potential opportunity to nab some of that traffic away from your competitors.